1. FIND YOUR KEYWORDS
a. Are you a local business/service or more global?
i. Local examples will be demoed with the following example business:
Mr. Kung Fu’s Karate School in Seattle, WA, USA.
ii. Non-Local examples will be demoed with the following example business:
Susie Smith’s Arts & Crafts Blog
b. Time to think like a potential customer. What word phrase would you expect someone to type into a search engine (like Google) and have your website come up listed on the first page of results?
i. Local businesses owners, be sure to include geographic words. For example, Mr. Kung Fu might use: ‘Seattle Karate’ or ‘Seattle Martial Arts’. He might also use a specific suburb of Seattle instead (like ‘Redmond’ or ‘Duvall’).
ii. Non-Local businesses owners, like Susie Smith, might use: ‘home arts and crafts’, ‘home decorations’, or ‘arts and crafts ideas’.
c. Use the Google AdWords Keyword Tool to help you find the best keyword phrases for you. Pay attention to LOCAL and GLOBAL search volumes that best represent your market. WARNING: The more popular your keyword phrase is, the more competition you will probably have. If it’s too popular, you probably won’t make the first page of any search engine results. Try to use more specific keyword phrases whose search volume is below 10,000 a month.
d. Pick the TOP SIX best keyword phrases for you. Write them down in order of importance. Keep the list handy – you will use them later on in this article.
2. PUT IN YOUR WEBSITE TITLE
a. For Doodlekit Websites – Login to Doodlekit's website creator and go to the Admin Tool. Click on the Settings menu. There you will see a place to enter in your “Site Title”.
b. For HTML Websites – Find the HTML tags <TITLE></TITLE> at the top of each of your HTML pages in the HEADER section. Your title will go between these two tags.
c. Enter in your TOP THREE keyword phrases (in order) here separated by the ‘pipe’ character ( | ) and save it. Redundant words only need be used once here. See the example below how the words ‘Seattle’ and ‘Home’ are only used once but apply to other keyword phrases:
1) Mr. Kung Fu: Seattle Karate | Martial Arts | Self Defense
2) Susie Smith: Home Arts And Crafts | Decorations| Ideas
3. PUT IN YOUR WEBSITE KEYWORDS & DESCRIPTION
a. For Doodlekit Websites –– Login to your Doodlekit website and go to the Admin Tool. Click on the Settings menu. Then click on the sub-menu called ‘optimization’. To keep things simple, use the ‘Site Wide (Default)’ settings. Here you will see where to enter in your ‘Keywords’ and ‘Site Description’.
b. For HTML Websites – Find the HTML tags <KEYWORDS></KEYWORDS> and <DESCRIPTION></DESCRIPTION> at the top of each of your HTML pages in the HEADER section. Your keywords and website description will go between these two tags respectively.
c. Type your SIX keyword phrases into the keyword section. Separate each phrase with a comma. Here it’s OK to have redundant words in your phrases. For example:
1) Mr. Kung Fu would type: Seattle karate, Seattle martial arts, Seattle self defense, etc.
2) Susie Smith would type: home arts and crafts, home decorations, arts and crafts ideas, etc.
d. Type 3-5 sentences into your website description section that describe your business/service. Try and insert the TOP THREE keyword phrases into your description content. Be sure to do so in a way that is readable and natural-looking, otherwise it will look like you are ‘keyword stuffing’.
4. CREATING YOUR HOME PAGE (LANDING PAGE) CONTENT
a. Without diving too much into how to create an effective landing page design (that will probably be a different Doodlekit article that I’ll write later) let’s just focus on the SEO aspect of the landing page. Your landing page is your most important page, so we need to include your keyword phrases here in your content. Your top three keyword phrases should be included more than once. Insert your keyword phrase in a readable and natural-looking way to avoid looking like you are “keyword stuffing”. Try and do so with the least amount of content you can. If you insert more of your keyword phrases than what I recommend, you run the risk of getting penalized, so don’t do any more than what is listed here. Insert them the following way:
i. Your #1 Keyword Phrase – insert it in 4 different places.
ii. Your #2 Keyword Phrase – insert it in 3 different places.
iii. Your #3 Keyword Phrase – insert it in 2 different places.
iv. Your #4, #5, & #6 Keyword Phrase – insert once.
b. Content Ideas – You might find it hard to come up with enough content to insert your keyword phrases naturally. It is a delicate balancing act. If you create too much content, new users to your website will leave (nobody really wants to read all that stuff). But then again, you need some content for SEO purposes. Here are some valid content ideas that will help you get your SEO keyword phrases in without overfilling your landing page with useless babble.
i. Write a brief description of what your business/service does. When someone first comes to your website, you need to let them know right up front what you do and how you can help them with their needs. A general description of your business/products/services is useful to new visitors to your website as well as a great place to sprinkle in some SEO keyword phrases. Again, don’t go overboard. Keep it simple.
ii. Insert a few images – Images are a great way to break up the monotony of large amounts of content as well as get a few keywords in. Every image you insert into your content area allows for a TITLE and an ALT tag description. Doodlekit requires you to put these in when you insert an image. This is good. Slap one of your keyword phrases in. Use the same phrase for both tags. Make the image a clickable anchor linking back to your landing page.
iii. Testimonials – Testimonials are great. Get a few from some of your clients/customers and add them to your landing page. “Tweak” them slightly to include your keyword phrases (if your client/customer doesn’t mind). Try not to go overboard on these. Include too many and people will get bored and leave.
iv. Awards/Articles – Show off any awards and/or articles you may have about your business/service. Write in a few quotes from them into your content. ‘Tweak’ them to accommodate some of your keyword phrases. Be careful not to alter them too much… they are quotes after all. If you misquote an article, you might get some backlash from the writer. Make sure any changes you make are very subtle and don’t alter the author’s intended message.
5. PUT KEYWORDS IN YOUR WEBSITE'S FOOTER
There are a thousand ways to implement internal links, but to keep things simple, just create three links in your website’s footer using the TOP THREE keyword phrases to point back to your landing page. With most website builder tools (like Doodlekit), the footer is ‘static’ and will appear on every page, so these links will be on all your pages. Here is the keyword phrase that our examples might put in their footer. Remember, these would be set up as three separate links pointing back to the landing page:
1) Mr. Kung Fu: Seattle Karate | Seattle Martial Arts | Seattle Self Defense
2) Susie Smith: Home Arts And Crafts | Home Decorations| Arts And Crafts Ideas
- Free Website SEO and Traffic For Beginners
- Part 1: Setting Up Your Website For SEO
- Part 2: Creating External SEO Links & Traffic
- Part 3: Maintaining Your Website's SEO