Taking Control of Your Website with Content Management
I've talked with too many people that say they have to pay their hosting company by the hour to update their own website. It's your website, you own it and the content within it, why are you letting your hosting company hold it hostage?
The other side of the story is that when I ask these people why they don't use a content management system, most of them say they're too complicated. I can't disagree with this. Even as a web developer I find many CMS's convoluted and very difficult to use. To edit a page you have to login to the admin area, find your page, change it, approve the change and publish it. Now of course this is a requirement for some companies that have a content approval process. However when your approval process consists of you asking yourself if it's ok, things should be a lot simpler.
So how simple can it be? Usually when you're thinking of changing a page, you look at it first. Why isn't there just and edit button right there? And after you save it, you want to see the new page right? That seems pretty simple. Thankfully this is exactly how our online website builder, Doodlekit works. Ok, I admit it, I set that one up. But that doesn't take away from the fact that Doodlekit makes it as simple as possible to edit your content. If you can get around your own website, you have the skills to manage it.
Another scary CMS related word is hierarchical, heck I can't even say that without correcting myself three times. Most content management software will make you create a complex hierarchy of pages and sub-pages, that quite frankly no one will ever bother perusing. Doodlekit encourages you to keep your content managed pages simple, and use the other tools to help manage content for you.
If you need to publish a series of articles, why not put them in a blog? Your website visitors can then browse them by date, or easily search for a specific topic. You can also provide an RSS Feed of your articles, which lets anyone know when new articles are published. Or maybe you want to post some Frequently Asked Questions. Why not post them in a Forum where people can respond and ask more questions? In fact, why not just let your customers build your FAQ's for you? Have pictures of your products? Post them in a photo gallery with descriptions that your customers can easily browse through.
Whether your using tools like CMS, blogs, forums, or whatever, make sure that you own your website. There's no reason for you to pay someone else to manage your website when there are easy to use tools like Doodlekit. You don't have to be a programmer, just as long as your enthusiastic about taking back control of your content.