Need a makeover? 5 Easy Ways to Freshen Up Your Site.
The Doodlekit Team
Who doesn’t love a makeover? A new look can attract attention and increase traffic to your website. Here are 5 key areas where you can easily freshen up your site without making major modifications.
One of the simplest and immediate ways to freshen your website is to update your images. Go from stock photos to original ones or from small images to full-screen. You don’t have to be an expert photographer to get a good picture of your teammates or a cool shot of your products. Follow these photography tips from PictureCorrect and you’ll be on your way to some stellar visuals.
Words matter. The copy on your website needs to inform and captivate. What adjectives come to your mind that you want your viewers to associate with your site? Even if you have a traditional or professional business or service, your copy can convey attitude and personality. Make sure your micro copy, small words and phrases, used in directional copy and calls to action buttons are clear. Here’s a good post on call-to-action copy and buttons by Webdesignerdepot.
Google loves blogs. The more you write fresh and relevant copy for your readers, the more SEO love you'll get in search results. Remember keep your blog titles unique and short so your title tags also get SEO love. Choose two or three keyword combinations that clearly indicate what the post is about. Blogs succeed on quality and consistency. Post and deliver content at the same time each week. Plan several posts ahead of time and schedule them so you can make sure you always have editorial content ready.
4. Page Navigation
Change the experience for your visitors by creating a more custom journey through your site. Instead of Home try Start Here or About to Hi There!. In our last blog post What pages do you REALLY need we gave readers tips on redefining their page titles and structure. Consider how best to serve your audience and guide them to contacting you for your services or products.
Watch me! It's a fact, the more video on your site, the better your site will convert. Even simple videos shot in good lighting on a smartphone are better than not having videos. Mobile responsive websites allow smartphone users to access any of your content while on the go. Videos increase engagement and also provide information to people with visual and auditory learning preferences.
Danny Wiget has some great tips for shooting incredible video with a smartphone.
Whether you tackle one of these areas or all five, freshening your website isn’t hard. With a little effort you’ll have a better, dynamic site to share your special service or product with the world.
Doodlekit’s modular designs makes switching photos, editing copy, adding a blog, changing page navigation, or embedding videos easy. Let us know if how we can help you get the most out of your website makeover in the comments below.